Strengthening your B2B Marketing and Sales Collaboration

Automated and personalized customer interactions with real-time synchronization - from marketing to sales to service!

Digitalization is placing new demands on customer management. B2B companies are facing the central challenge of merging their marketing and sales teams into a seamless unit. To stay competitive, both teams must collaborate more efficiently and harmoniously. In this interactive webinar, the experts from Syskoplan Reply use a live system demo to demonstrate how SAP Emarsys and Sales & Service Cloud work together perfectly in a B2B context. We show you how you can optimize your marketing campaigns and strengthen your sales through our integration without a CDP.

Experience the integration of SAP Emarsys and Sales & Service Cloud in the B2B sector!

Why attend?

Your advantages

Targeted campaigns: Use real-time data from sales and service to create highly personalized marketing campaigns.
Improved sales efficiency: Provide your sales team with valuable marketing insights to target prospects more effectively.
Seamless transfer of pre-qualified leads: Learn how Emarsys generates qualified leads and automatically transfers them to Sales & Service Cloud - including important customer data and preferences.
“Marketing Insights App": Discover our specially developed app that shows sales representatives real-time marketing insights in the Sales & Service Cloud.
Direct interaction: Send emails directly from Sales & Service Cloud via Emarsys, maintain customer preferences and collect double opt-ins - all synchronized in real time with Emarsys.
Comprehensive segmentation: Use all the data available in Sales & Service Cloud, such as order history, for precise marketing segmentation.

Agenda

1) Welcome and introduction

2) Live demo: End-to-end journey between Emarsys and Sales & Service Cloud

3) “Marketing Insights App” as a new connecting element

4) Insight into lead generation and handover

5) Overview of the architecture

6) Comprehensive data analysis “from contact to order”

7) Questions and discussion

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