The Price is Right – Digitalisation allows New Insights into Consumer Prices

German
January 21, 2022
from 11:00 AM to 11:45 AM  
CET

About this webinar

Thanks to Click & Collect offers, retailers are supporting the desire of many consumers to continue ordering consumer goods online in the future. For manufacturers of FMCG products, this opens up new opportunities to obtain information about the prices and distribution of their products in stationary retail - digitally, immediately and cost-effectively. In this webinar, the experts from 4brands Reply show you an automated monitoring of retail prices that also includes the handouts published online for promotions, online marketplaces and e-shops.

Use this new data source profitably to track the development of end consumer prices on a daily basis. The price comparison list which is automatically generated by the Price Sensing solution is the ideal basis for your Revenue Growth Management. The experts from 4brands Reply present various practical use cases to leverage the full potential from the generated insights. In addition to the traditional grocery retail, the solution covers other sectors such as drugstores, DIY stores, pet stores and pharmacies.

What will you learn?

Join this webinar and learn how to

  • get immediately information about changes in retail prices of products in your category.
  • generate daily updated insights into the distribution of both your products and your competitors' products.
  • gain visibility into your category's promotions across all lines of business.
  • create a "Single Point of Truth" concerning the development of retail prices and distribution of your products, which can be accessed by all stakeholders.
  • use Price Sensing to lay the foundation for your Revenue Growth Management.

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